Bombardier Recreational Products awarded the social media assignments for its Can-Am and Evinrude brands to the Milwaukee office of Cramer-Krasselt, following two separate reviews. C-K has served as
BRP's advertising agency of record since 2000, handling advertising for Can-Am and Evinrude as well as Ski-Doo and Sea-Doo. The agency will additionally handle social media responsibilities for the
Can-Am and Evninrude brands, including community management, digital content development and enhancing the brands' overall social network presence. A specific focus will be to connect with enthusiasts
in each category.