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With Share Down, PepsiCo Will Pump Dollars Into Pepsi Marketing This Year

PepsiCo Inc. plans to spend 30% more to advertise beverages on TV this year than in the past. A big chunk of the money will be dedicated to its Pepsi brand, which lost share to Diet Coke, now the second-most popular soda after Coke. Pepsi has been working on creating low-calorie sweeteners, and new packaging. Beverage Digest says PepsiCo's market share in carbonated drinks slipped, to 29.3%, while Coca-Cola's share is up, to 42%.

Read the whole story at The Wall Street Journal »

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