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MLB Extends Deal With Victoria's Secret

Major League Baseball wants to appeal to more women. Thus, the league is expanding its deal with Victoria's Secret's Pink brand. The seven-year-old Pink brand did its first sports deal last year when it partnered with the MLB in a deal involving 11 teams. The new partnership involves 23 teams, which will have Pink's MLB collection at stadium stores and online. The products are also at Pink's Web site and ShopMLB.com.

Read the whole story at NYSportsJournalism.com »

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