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Disney To Launch Kids' Mags

Tomorrow Disney is set to announce the launch of several glossy children's magazines in the U.S., including pubs themed to Marvel movies such as "Thor" and "Captain America" -- and Phineas and Ferb, a bimonthly tied to the animated television series of the same name.

Disney's move is a gamble in the U.S., where the kids' subscription pub business has generally died out, though the model is prospering in Europe, according to the New York Times' Brooks Barnes.

Read the whole story at New York Times/Media Decoder »

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