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Nestle Chief Wants Profit From Virtue

  • Reuters, Wednesday, March 23, 2011 11:15 AM
Nestle Chairman Peter Brabeck-Letmathe says CEOs shouldn't use shareholder money for philanthropy. Rather, companies should try to actually profit from doing good, a trend dubbed "creating shared value." Brabeck-Letmathe spoke on the concept at the Council on Foreign Relations in New York on Tuesday.

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