In its final step to integrate its 2009 acquisition,
BusinessWeek, into the company -- and also differentiate its consumer news operation as separate from its core terminal product --
Bloomberg L.P. just created the Bloomberg Media Group.
Paul Bascobert, president of
Bloomberg BusinessWeek, will be head of business operations for the group, "looking for
opportunities to sell advertising across the different properties," according to
Crain's New York Business.Read the whole story at Crain's New York Business »