What's Old Isn't Yet New On Retail Sites
As an example, he pointed to Wal-Mart which developed the retail system 20 years ago to figure out exactly what consumers are doing in its stores. But it hasn't been able to duplicate that system with its online presence. "E-commerce is new but the old stuff hasn't made the leap," he said. "For us, focusing on building a core competency platform around understanding catalogs, product categories, and CRM interactions that any visitor has with a retail site is key because it recognizes the history and legacy of that business."