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Companies Look To Put Celebrity Greetings Videos Inside Facebook Profiles

Cameo Stars is looking for a sponsor for its deal with "American Idol," wherein celebrities' recorded greetings sent by friends appear on Facebook profiles. They are hoping a current "Idol" advertiser may step forward so that the greetings, which now cost $3 a pop, will be free for users.

Meanwhile, the company is on the hunt for other marketing deals. One such involves Under Armour clothing, which has mixed martial arts champ Georges St-Pierre, a pitchman for the brand, featured in free Facebook videos. A similar deal is forthcoming for the movie "Kung Fu Panda 2."

Read the whole story at The New York Times »

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