Two former Delta Airlines customer service strategists are helping the ball club craft the "Reds Way," designed to teach employees to greet fans with enthusiasm, engage them in conversation and never
be stumped by a question or request.
Employees are rewarded with gift cards and, this year, the club is hoping to add prizes such as flat-screen TVs and trips to 2012 spring training.
In addition, it has signed up 40 season ticket holders to catch staff members doing well.
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