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Elizabeth Taylor Helped Define Celebrity Endorsement

  • Ad Age, Thursday, March 24, 2011 9 AM
Before she made spots for perfumes, Liz Taylor shilled for products like Whitman's chocolate, Lustre-Creme Shampoo, Lux Soap, Max Factor cosmetics and ArtCarved Diamonds.

In 1996, she got CBS to place herself and "Black Pearls" fragrance into the story lines of four primetime shows on the same Monday night, an integration feat unparalleled since.

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