• Capital New York, Thursday, March 24, 2011 3:15 PM

In a very detailed post, Capital New York's Tom McGeveran predicts that the impressive hires the Huffington Post recently made in an effort to beef up its news desk might work for a while, but ultimately won't really change the HuffoPo "fast-and-cheap view of 'journalism.'"

"The point is, when journalists are called on to redirect the corporate culture of an organization, sometimes it works in a small way, but usually it doesn't; and almost never on a vast scale," he writes. "If management's idea for a brand overhaul is to import cool, or gravitas, or intelligence, the best-case scenario is almost always that the importees exist successfully but completely separately: valuable parts that don't add much to the sum. (Part Two is they always leave.)"

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