Mag Bag: Bloomberg Launches Media Group

Bloombergbusinessweek

Bloomberg Launches Media GroupM

Bloomberg LP, which publishes Bloomberg Businessweek and Bloomberg Markets, unveiled plans to launch a new, integrated media group combining all its properties.

The new Bloomberg Media Group -- which includes not only the magazines, but also Bloomberg Television, Bloomberg Radio, Bloomberg.com and Bloomberg Mobile -- is intended to make it easier for advertisers to buy "integrated solutions" for campaigns spanning the various properties.

The Bloomberg Media Group will be headed by Paul Bascobert, president of Bloomberg Businessweek (who will retain this position). Overall, the Bloomberg Web site and the Businessweek.com reach over 20 million users on a monthly basis, the company said.

The move is interesting because it suggests Bloomberg, which provides business information to subscribers through its iconic Bloomberg terminals, is hoping that advertising revenues from consumer media will contribute a larger share of its total business in the future. At the same time, the increased emphasis on consumer media also gives greater exposure to Bloomberg's business information products. In 2009, Bloomberg joined forces with The Washington Post to create a new business-oriented wire service.

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Time Inc.'s Target Media Partners with Informa for Health Content

Time Inc.'s Targeted Media has partnered with Informa Healthcare Communications as the content provider for Targeted's new series of cover wraps, called "The Educated Patient." Informa's educational content for physicians and patients will be featured in the cover wrap, which will appear on popular consumer titles distributed to doctor's offices, offering a mix of health content and targeted advertising.

John Kenyon, vice president of Targeted Media, explained: "Given that we're delivering medical advice directly to patients, accuracy is paramount in everything we do. It still, however, must be delivered in a way that patients want to read."

Disney Adds New Magazines For Kids

Disney Publishing Worldwide is set to launch a series of new magazines targeting kids in the U.S., where the company currently publishes Disney FamilyFun. The new titles include Phineas and Ferb, centered on the world of the characters from the eponymous hit cartoon, which debuted in 2007 and has achieved high ratings in the 6-11 and 9-14 age cohorts.

The bimonthly magazine will be available via retail and subscription. DPW is also preparing the launch of three special interest pubs later this year, each coordinated with the launch of Disney and Marvel movies -- "Thor," "Cars 2" and "Captain America." These magazines will be available for newsstand purchase for $9.99. Disney is also planning to launch a regular subscription monthly around the Cars franchise this fall.

Tayman To Tech Editor At Time

Time has appointed John Tayman technology editor, where in addition to print coverage, he will be responsible for overseeing online coverage of tech and gaming on the Time Web site's Techland.com blog. Tayman formerly served as editorial creative director at Men's Health.

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