News Brief

Eight O'Clock Does 'Snag A Bag' Facebook Promo

Eight O'Clock coffee has launched a "Snag a Bag" promotion offering its Facebook fans the chance to win free bags of coffee.

The brand has created "personality descriptions" for 11 of its varieties ("Well-Rounded" for 100% Columbian, for example). Each day for eight days, starting March 24, Eight O'Clock will give one commenting fan per variety/photo a free bag (88 bags per day).

The campaign was created by the S3 Agency (Boonton, NJ).

Tags: beverages
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