Slacker Radio To Air ESPN
Slacker has struck a deal with ESPN to make ESPN Audio content available on Slacker Personal Radio. The deal will give Slacker Basic Radio listeners access to ESPN's programmed interactive station, including "Mike & Mike in the Morning," "SportsCenter" and "The Herd With Colin Cowherd," as well as up-to-the-minute coverage of all major sporting events and top news stories on both a national and regional level.
Slacker Radio subscribers get unlimited access to various kinds of customizable audio features.
The customizable content includes an ad-free programmed station with unlimited skips, as well as the option of getting hourly updates in the form of "SportsCenter" headlines, inserted into any Slacker station in English or Spanish.
Users can also create custom sports stations based on preferences, including specific sports, regions and teams.
Traug Keller, ESPN's senior vice president, production business division stated: "This new relationship will add unique value to the Slacker listening experience."
Jonathan Sasse, senior vice president of marketing at Slacker, added: "ESPN Audio is the authoritative voice of sports news and original programming, which is key to Slacker's goal to offer our listeners access to the most diverse content and programming possible."
Slacker.com has been striking deals to increase content and ad sales opportunities. Back in August, the company teamed with Triton Digital Media, giving it access to ad inventory in Slacker's online and mobile programming. Triton provides Slacker's ad sales rep with access to digital and traditional agencies.
Triton also assumed responsibility for measuring Slacker's audience and providing automated insertion of interactive advertising in Slacker programming.
Recent MediaDailyNews Articles
-
Madison Avenue Is Mad As Hell, March Mad: Takes More, Not Less Network TV May 23, 7:46 a.m.
Demand for network TV advertising, which had been lagging so far this year, surged in April ... -
NY1 Show Goes National May 22, 7:32 p.m.
Time Warner Cable (TWC) will begin distributing a show about Broadway and theater at large to ... -
TV Model: Nets, Stations Split Retrans 50/50 May 22, 6:02 p.m.
Gray Television CFO Jim Ryan suggested that networks may capture more than half of an affiliate’s ... -
Newspaper, Magazine Ad Fortunes Continue To Decline May 22, 5:59 p.m.
The release of fourth-quarter figures for newspaper advertising and first-quarter figures for magazine ad pages earlier ... -
Equifax Taps Dentsu's 360i As Lead Agency May 22, 5:24 p.m.
Data collection company Equifax has selected Dentsu shop 360i to be its lead agency -- for ... -
NBC Gives 'Voice' To Tuesday, ABC 'Dancing' Into Second Place May 22, 5:08 p.m.
Two nights left of the TV season and NBC scored a Tuesday night win.Its big show, ... -
Multichannel Video Cos. Register Subscriber Loss, Satellite TV Gains May 22, 10:55 a.m.
For the first time in a year-long period, the biggest multichannel video companies have witnessed a ... -
DPAA Taps Enhanced TV Ad Vet Frey As New Chief May 22, 8:08 a.m.
Barry Frey, a long-time cable and interactive television executive who helped pioneer the field of “enhanced ... -
How Social Is Transforming TV May 21, 5:46 p.m.
Live from OMMA Video, Viacom Media Networks is unveiling its findings from “When Networks Network: TV ... -
Chicago Awards O'Hare Digital Signage Biz To Clear Channel Airports May 21, 4:30 p.m.
The Chicago City Council has awarded Clear Channel Airports a five-year contract, with the option for ...
Be the first to comment on "Slacker Radio To Air ESPN"
Leave a Comment