BEST BRANDING CAMPAIGN: Gilmore Group, Disney, "Disney Store"
Disney, "Disney Store"
BEST BRANDING CAMPAIGN
Disney charged the Gilmore Group to create a branding campaign for its premiere store in Times Square. For the store's November 2010 opening, Gilmore Group created five 30-second spots that were broadcast in front of the store. The campaign used familiar Disney characters to create familiarity with the brand and entice customers to come into the store.