BEST INTEGRATION WITH OTHER DIGITAL MEDIA INCLUDING SOCIAL: GSD&M, MasterCard, "MasterCard MarketPlace"
MasterCard, "MasterCard MarketPlace"
BEST INTEGRATION WITH OTHER DIGITAL MEDIA INCLUDING SOCIAL
GSD&M created a digital out-of-home campaign for client MasterCard in an attempt to reach online shoppers. The MasterCard MarketPlace campaign was implemented in shopping areas around the country and utilized empty storefronts. The empty storefronts were converted into interactive touch- and video screens. Users interacted with the screens and could send their selections and results directly to their email inboxes. The campaign proved successful, resulting in a total of 145,000 enrollments.