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Advertising As Art? On Classic Fruit Crates

You probably have one on a poster or framed above the stove. It's the advertising that fruit growers once used to tout their products. Between 1880 and 1893, California's citrus acreage grew tremendously (thus Orange County, for example). Ninety percent of it was in Southern California. Growers dealt with the inherent commoditized nature of the product by trying to create brands differentiating their oranges from everyone else's.

Read the whole story at Los Angeles Times »

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