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Facebook Expands Movie Rentals

  • The Wrap, Monday, March 28, 2011 12:17 PM
Gaining some momentum in the content business, Facebook is expanding its relationship with Warner Brother to carry more movies. Now, in addition to "The Dark Knight," Facebook will offer "Harry Potter and the Sorcerer's Stone," "Harry Potter and the Chamber of Secrets," "Inception," "Life as We Know It" and "Yogi Bear."

The movies will be streamed on the studio's movie fan pages, reports The Wrap. "The initiative is the first major studio foray into renting full-length movies over a social network, rather than a streaming service such as Netflix," The Wrap writes.

"These titles have substantial followings on Facebook," Thomas Gewecke, President of Warner Bros. Digital Distribution, said regarding to specific offers. "The Fan Pages for 'Harry Potter' and 'Inception' alone are two of the most popular and active communities on the site." Fans, meanwhile, will be able to rent via each individual movie's fan page by clicking on a "watch now" icon.

Read the whole story at The Wrap »

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