Dotglu will remain as BMW of North America's digital agency; its parent Kirshenbaum Bond, which has been handling national creative on a project basis since BMW split with Omnicom's GSD&M last
October, has been invited to compete with other agencies in a review being conducted by Roth Observatory International. Media agency Universal McCann is unaffected, but the agency review will also
cover regional dealer creative, currently handled by WPP's Grey West, and multicultural marketing, now split between Atlanta's Matlock Advertising and Public Relations and San Antonio's Bromley
Communications.
--Les Luchter
