Spark Named Dairy Queen's Media AOR

  • March 29, 2011
American Dairy Queen Corp. tapped Spark Communications, part of Starcom MediaVest Group, as its media agency of record, handling all media planning and buying responsibilities on behalf of Dairy Queen stores. ADQ is part of Berkshire Hathaway. There was a competitive review and billings are estimated at $100 million.

Next story loading loading..