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Market Plastics? Even A Commodity Needs Love

Plastics companies are looking at new ways to market themselves and that includes using social media. In a new survey, over half of 310 plastics companies are boosting their B-to-B marketing budgets, but Mary Scheibel of marketing firm Scheibel Halaska said their messages need to be focused on things like how they have changed post-recession to offer more efficient or better services to customers. Only 74% of marketers polled said that Marketing is only "somewhat aware" of their efforts. "I tell a lot of people in this industry sector, 'you spend a lot of time telling me what you do, but you don't spend very much time telling me what you can do for me,'" said Scheibel.

Read the whole story at Plastics News »

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