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Hollywood Markets Movies But Not Itself

Hollywood's new chief lobbyist, former Sen. Christopher Dodd, D-Conn., said the movie industry can't market itself. He made the comments at the CinemaCon convention this week. He said that because of Hollywood's lack of unified message and marketing, Washington thinks of it as all "red carpets and tuxedoes" rather than as an important sector of the U.S. economy that employs millions and pumps billions into the economy. He suggested theater owners could get involved by hosting Saturday morning community meetings where they could explain problems facing the business. He said he would have been more impressed by such an event than by a visit from a Hollywood executive.

Read the whole story at The Los Angeles Times »

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