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Facebook Letting Friends Become Fans

Instantly turning a Facebook user's friends into fans, personal user profiles on the social network can now be converted into official business Pages. The "Profile To Business Page Migration" tool, so-called, will help people who either created a personal profile for a business before Pages existed, or accidentally started accumulating fans as friends instead of Likes, according to Inside Facebook.

"The migration tool should come as exciting news to business owners struggling with the decision of whether to continue a profile with its limited capabilities, or start a Page from scratch with zero fans." Migration should prove especially useful for users who initially planned to use their profile to promote a small business, such as an event promotion company or consultancy, but eventually hit Facebook's 5,000 friend limit, notes Inside Facebook.

"It will also allow those promoting a business with a personal profile to begin using third-party Page applications that allow them to set up a Like-gated landing page, run contests, collect email addresses, and recreate functionality from Web sites."

Read the whole story at Inside Facebook »

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