Around the Net

3 Major Retail Paid Search Mistakes

  • ClickZ, Friday, April 1, 2011 2:26 PM
Kevin Lee provides retailers advice on how to stay out of bankruptcy by explaining mistakes bankrupt marketers made. Lee refers to the biggest pitfalls as "commodity syndrome," "anyone qualified can run the campaign," and "low fee syndrome." Then he explains how paid search marketing could have helped prevent the disasters.

Read the whole story at ClickZ »

Next story loading loading..