Toyota Targets iOS "Jailbreakers"
OS jailbreaking is a process that allows devices running Apple's iOS operating system to access additional features by removing limitations imposed by Apple. Bigger picture, "It's a sign that at least some big advertisers are taking notice and including Cydia in their media buying plans." The ad and the theme are part of Toyota's advertising campaign for the 2011 Scion tC vehicle. "I can imagine Apple won't be too happy about a potential iAd partner spending their ad money on a platform they don't control," notes 9to5mac's Christian Zibreg.