Toyota Targets iOS "Jailbreakers"
9to5mac.com, Monday, April 4, 2011 11:59 AM
To promote its iPhone user interface theme, Toyota is reportedly running ads on alternative iOS app-store and software repository Cydia. With the buy, Toyota is trying to target the "millions of people who jailbreak their iOS gadgets," according to 9to5mac.com, which describes Cydia as "the unofficial store for unsanctioned third-party programms [sic] which can be installed on jailbroken iPhones, iPods and iPads."
Read the whole story at 9to5mac.com »
OS jailbreaking is a process that allows devices running Apple's iOS operating system to access additional features by removing limitations imposed by Apple. Bigger picture, "It's a sign that at least some big advertisers are taking notice and including Cydia in their media buying plans." The ad and the theme are part of Toyota's advertising campaign for the 2011 Scion tC vehicle. "I can imagine Apple won't be too happy about a potential iAd partner spending their ad money on a platform they don't control," notes 9to5mac's Christian Zibreg.
0 comments on "Toyota Targets iOS "Jailbreakers" ".
Leave a Comment
Sign in to leave a comment. Don't have an account? Join Now
Recent Around the Net In Online Marketing Articles
-
Is Google Just An Amazon Copycat? May 24, 11:59 a.m.
Despite its image as an innovator and a maverick, Google appears to be borrowing liberally from ... -
Hulu's Future Less Uncertain Than Ever May 24, 11:58 a.m.
With Hulu hanging in the balance, the first round of bids were reportedly due this week ... -
Google Faces New Antitrust Probe Over Display Ads May 24, 11:57 a.m.
Once again, U.S. regulators are reportedly pursuing an antitrust probe into whether Google’s ad sales business ... -
Waze Stirs Bidding War Between Google, Facebook May 24, 11:55 a.m.
Threatening a bidding war, Google is said to be eying Waze -- that social driving app ... -
Gadget Use Soaring Among Fliers May 23, 12:23 p.m.
Don’t tell your flight attendant, but frequent fliers are greatly increasing their use of tablets and ... -
Microsoft Employs Siri To Bash Apple May 23, 12:22 p.m.
Say it ain’t so, Siri! Seemingly against her will (if she even has one), Apple’s oracle ... -
Yahoo Buys Gaming Platform Provider PlayerScale May 23, 12:21 p.m.
Continuing its buying binge, Yahoo just scooped up gaming platform startup PlayerScale. “PlayerScale, which was founded ... -
Twitter Streams Network Fare With "Amplify" May 23, 12:20 p.m.
Twitter on Thursday unveiled a new way for TV networks to broadcast real-time video on the ... -
"Social Expressions" Startup Urturn Raises $13.4M May 22, 11:48 a.m.
Urturn -- a so-call “social expressions platform” -- just closed a $13.4 million Series A funding ... -
Apple To Embrace More Social Networks May 22, 11:47 a.m.
Apple reportedly plans to give third-party social networks -- including Flickr and Vimeo -- a bigger ...
As an iPhone/iPad/AppleTV Jailbreaker, I feel comfort in knowing that Toyota are literally thinking "out of the box" - indicates an ability to adapt and innovate! Nice move...