Havas Digital Named Digital AOR For 'Economist'
Apr 5, 2011, 1:59 PM
Havas Digital has been named digital agency of record for The Economist. The group, part of Havas Media, said three of its units -- archibald ingall stretton, Media Contacts and Cake -- will respectively handle creative, digital media, and social media on behalf of the magazine's circulation acquisition efforts. The Economist's previous digital agencies included Morpheus Media and Digital Root.--Les Luchter