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How Social Media Influences SEO

  • ClickZ, Wednesday, April 6, 2011 5:32 PM
Crispin Sheridan serves up four reasons that every boss should know about social media's influence on SEO and its brand. Sheridan suggests marketers should start by going to their preferred search engine and enter in the keyword search box the company's brand name and the word "sucks." "Fair warning ... brace yourself before you do." Social media takes marketers back to their roots by helping them get to know potential or existing customers better, including their likes and dislikes.

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