Hearst, Scripps To Launch 'HGTV Magazine'

At a time when some conventionally wise people believe print may be dead, Hearst Magazines is teaming with Scripps Networks to bring its HGTV network to print, with plans to launch HGTV Magazine this fall. The title, which will focus on themes covered by the TV network, will be edited by former Coastal Living magazine Editor Sara Peterson, who will serve as editor-in-chief.

The first two test issues will feature HGTV talent throughout its pages, offering readers personal tips, tricks and expertise, as well as a behind-the-scenes look at their shows. Content will include real estate, decorating, home renovation, gardening, entertaining and food.

The debut test issue will hit newsstands nationwide in October, followed by a second test issue in January 2012. Hearst and HGTV will use the test period to gauge consumers' interest in the concept ahead of a possible full-scale launch in 2012.

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