Getting The Dish On Bon Appétit's Reheating
Grub Street New York, Tuesday, April 12, 2011 2:45 PM
May this year seems primed for mag relaunches. There's Every Day With Rachael Ray, discussed above; and another food mag, Bon Appétit, also with a relatively new editor, Adam Rapoport. He discusses the mag's"evolution" and "incremental changes" in a Q&A with New York magazine's Grub Street blog.
Among the somewhat-subtle switches are photographs that look "real" -- "there are beautiful cookies, but they're shot on parchment paper with crumbs," says Rapoport -- and more of the "story behind the recipes."
Read the whole story at Grub Street New York »
Among the somewhat-subtle switches are photographs that look "real" -- "there are beautiful cookies, but they're shot on parchment paper with crumbs," says Rapoport -- and more of the "story behind the recipes."
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