• by April 13, 2011

Moving to provide its worldwide agencies and clients with a complete campaign management system for Facebook advertising, Havas Digital has adopted BLiNQ Media's Ad Manager (BAM) under a "preferred partner" deal.

Havas will get its own "white label" version of BAM -- a BLiNQ first -- with proprietary data storage and Facebook advertising API key, allowing the agency to exercise direct control of the buying, optimization and analytics process for Facebook ads. BLiNQ has begun training Havas' global search and social teams in using BAM.

"As we further develop relationships with other holding companies, I anticipate they'll follow the same trends," says BLiNQ Media CEO Dave Williams.

BLiNQ's other agency clients include Omnicom Media Group, WPP's Group M, Publicis Groupe's Moxie Interactive and independent agency 22Squared.

Williams pointed out that BLiNQ works closely with Facebook to integrate new features, like "Sponsored Stores into its system as they're introduced, which would give Havas Digital a leg up in getting clients into those areas."