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Recent Show Daily Articles

• New social media players race: Tough roads ahead.   May 20, 4:36 p.m.

  While new broad base social media players try to make a dent, it is more likely ...

• Pinterest Deemed 'Experimental' Option  May 20, 4:23 p.m.

  When it comes to Pinterest, most of the agency panelists view the image-centric social network as ...

• How Agencies Weigh Social Networks  May 20, 4:01 p.m.

  When it comes to evaluating social platforms, an OMMA Social panel of agency executives and social ...

• Expedia, Latam Airlines Team On Social Efforts  May 20, 3:39 p.m.

  Latam Airlines in 2011 joined forces with Expedia participating partner in Expedia’s FriendTrips campaign, the largest ...

• Advertising Still Experimental For Second Screen   May 20, 3:01 p.m.

  Are advertisers getting value out of second-screen yet? The panelists suggested its still early days for ...

• Twitter Is True Second-Screen App  May 20, 2:38 p.m.

  In the first afternoon panel at OMMA Social, agency and other executives take up the topic ...

• Why Mark Zuckerberg Is So Close To Comedy Central's Heart   May 20, 2:08 p.m.

  What do Mark Zuckerberg, Twitter creator Jack Dorsey, Tumblr father David Karp, and Pinterest's Ben Silbermann ...

• In Defense Of Attribution   May 20, 12:25 p.m.

  Earlier in the day at OMMA Social, “attribution” -- the marketing model that attempts to attribute ...

• Social Success Requires Clear Goals  May 20, 12:04 p.m.

  While flying blind can be a thrill, successful social media strategies require well-defined goals and objectives, ...

• Drug Companies Face Social-Media Risks  May 20, 11:54 a.m.

  Drug Companies Face Social-Media Risks Drug companies that maintain a social-media presence risk significant fines if ...