- Mashable , Monday, April 18, 2011 10:30 AM
It's okay to laugh. Branded entertainment has taken to "SNL"-type skits on video, where anything can go, or at least a lot more than on TV. Actors are getting in on the action. "Funny Or Die," a
website started by Will Ferrell and Adam McKay, is one locus for such products. The site's branded entertainment director, Chris Bruss, says he produces 10 to 15 videos per quarter based on a
sponsorship model. The Internet Ad Bureau says that model is on the rise, with revenues up 88% for sponsorships last year. Actors Jason Bateman and Will Arnett launched DumbDumb earlier this year and
did "Always Open" for Denny's, an impromptu interview series featuring the likes of Dave Koechner, Sarah Silverman and Bateman.
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