News Brief
Global Wireless Revs to Reach $584 Billion by 2007
Jun 24, 2003, 12:00 AM
The Yankee Group predicts that the global wireless user base will increase by 49% over the next 4 years and reach 1.72 billion by 2007. The company's new Global Wireless/Mobile Forecast, released on Tuesday, also shows global cellular subscriber revenue growing from $387 billion in 2002 to $584 billion in 2007, making wireless services similar in value to worldwide crude oil production. Speaking at the company's Wireless Leadership Summit now under way at the Marriott Marquis in Times Square, Keith Mallinson, executive vice president of Wireless/Mobile Research, said, "The complete and consistent global analysis that our new forecast provides is increasingly important. It is no longer sufficient merely to benchmark within national markets, and technological islands are disappearing as TDMA and PDC become obsolete. Instead, the GSM family of technologies, including GPRS and WCDMA, will grow from 70% in 2002 to 80% market share in 2007, while the CDMA family with cdmaOne and CDMA2000 will grow from 13% to 16% in the period."
Recent Online Media Daily Articles
-
Weather.com Develops Real-Time Data Ad Targeting May 17, 5:12 p.m.
Weather.com has begun using audience segmentation data from Lotame to develop real-time ad targeting services based ... -
MetroPCS Drops Challenge To Neutrality Rules May 17, 4:44 p.m.
T-Mobile's newly acquired MetroPCS withdrew its challenge to the Federal Communications Commission's net neutrality rules on ... -
'Geo-Conquesting' Drives Higher Mobile Click Rates May 17, 3:56 p.m.
The practice of conquesting -- running advertising for a brand or product near editorial content about ... -
Cox-Backed, Skyword Raises $6.7 Million To Enhance Content Creation May 17, 3:34 p.m.
Internet services and utilities will rely more on content as the industry matures. Shereta Williams, vice ... -
Ford, Jeep, Chevy Top Digital Auto Brands May 17, 1:09 p.m.
On the digital proving track, Detroit is beating out the competition. Ford, Jeep and Chevrolet were ... -
Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen May 17, 9:52 a.m.
In a battle to control the future of the ad industry’s currency, Nielsen and comScore each ... -
Yahoo Adds Tweets To News Feed May 16, 6:18 p.m.
Yahoo will incorporate selected tweets into the news feed on its redesigned home page through a ... -
Mozilla Puts Cookie-Blocking On Hold May 16, 6:16 p.m.
Mozilla is putting the brakes on plans to block third-party cookies by default in the upcoming ... -
Mobile Ad Results In Line With Rich Media May 16, 5:39 p.m.
Mobile display ads perform roughly on par with rich media ads in terms of click-through and ... -
Google Plans To Transition Brands Into Content-Driven Advertising May 16, 4:30 p.m.
Google wants technology to "step out of the way" as developers integrate it into everyday life. ...
Be the first to comment on "Global Wireless Revs to Reach $584 Billion by 2007"
Leave a Comment