Around the Net

Walmart Will Buy Web-Based Social Platform Kosmix To Build E-commerce, Mobile

Kosmix will become part of @WalmartLabs, based in Silicon Valley. While Walmart leads in the bricks-and-mortar retail world, its online business pales in comparison to Amazon. It even lags in packaged goods, which Walmart.com has focused on over the past year. It is well behind Amazon's Diapers.com and Soap.com, as well as Drugstore.com, which Walgreens agreed to buy earlier this year.

Kosmix products include TweetBeat, a real-time social media filter for live events. Walmart says the site had 5 million unique visitors last month.

Read the whole story at Advertising Age »

Next story loading loading..