• Paid Content, Thursday, April 21, 2011 3:31 PM

Many pubs reported on the New York Times Co. earning statement for Q1, with the biggest news seemingly about the pay meter for its Web site, which garnered more than 10,000 paid subscribers since March 28. That figure, however, "remains wide open to interpretation," writes Ad Age's Nat Ives. "The Times Co. earnings announcement didn't address how the fledgling pay wall, for one thing, has affected traffic and ad revenue."

As Paid Content's David Kaplan notes, the Times "expects that incremental costs associated with the paywall will be $13 million over the course of 2011. But that's just a fraction of the total, which remains undisclosed."

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