Search: It's Not The Destination, But The Journey

Chris Copeland had an epiphany. No one wants to search, he wrote. About 1.3 billion people worldwide used search last month, but how many really wanted to search for something? As the numbers grow, it makes us believe people want to search -- but really they don't. He digs into research released by GroupM in February to back his thesis, tells us about Bing's shortcomings, and asks readers to come along on a "dream" of an engine that provides notation options for findings, registers appealing elements, and learns from the input and the data.
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