Publicis Groupe's VivaKi -- whose agencies include Zenith Optimedia, Starcom MediaVest, Digitas and Razorfish -- has created a new position of chief social media officer and filled it with Michael
Wiley, formerly with PR firm Edelman.
VivaKi said Wiley's key responsibilities will include standardization of product offerings and product development, M&A activities and education and
training.