Comcast Discussing Early On-Demand Movies
Bloomberg, Wednesday, April 27, 2011 3:15 PM
Cable TV company Comcast is reportedly in talks with movie studios to offer on-demand home screening of films six to eight weeks after their theatrical release. The company already shows select indie features on the day they premiere in cinemas.
Comcast would thus be the first competitor to satellite-TV operator DirecTV, which just began a premium home video program showing films roughly eight weeks after release for a cost of $29.99. Comcast says it may experiment with a variety of prices for its service, depending on locale and film.
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Comcast would thus be the first competitor to satellite-TV operator DirecTV, which just began a premium home video program showing films roughly eight weeks after release for a cost of $29.99. Comcast says it may experiment with a variety of prices for its service, depending on locale and film.
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