'Health' Mag Attracts New Advertisers With Tag Program

Health magazine's May issue garnered advertisers new to the publication with a program allowing readers to access bonus sideshows and videos by scanning a Microsoft tag app with their smartphones. In fact, ad pages in that issue were up 22.5% over the May 2010 issue.

The feature went live on April 19, and by yesterday had generated 5,000 consumer downloads. The company plans to use the tag program again for its October issue.
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