Even Nothing is Something When Testing Email Content
"Even no result is a result," she said.
In the diamond business, a learning could be to go with a prettier design the next time. Creatives do have sparkling assets to tap, after all.
Brian Brown, director of modern marketing at ideapark, said half the tests his company does bring statistically insignificant results in moving the needle. But "that just helps you in the future" as far as re-engineering creative.