Jaguar Cars is signed on for a second year as official vehicle of the Hollywood Bowl. The effort includes a three-year partnership with the Los Angeles Philharmonic Association at the Hollywood Bowl
starting next month that will feature Jaguar Platinum Concert Series of eight concerts. Jaguar is using the relationship to promote its Platinum Coverage warranty program. Harry Connick, Jr. and
Gloria Estefan, Bobby McFerrin, and Michael Feinstein are among the performers signed on to participate in the concert series.
The automaker will advertise at the stadium and display its
Jaguar XF and XJL cars at entrances.
