MDC Partners Taps MediaBank, 5-Year Deal Covers New Agencies
With the extension of the MDC agreement, and other recent wins, including Interpublic's Mediabrands division and Publicis' Burrell, MediaBank is estimated to be processing as much as $40 billion in North American media billings through its client agencies.
MDC did not disclose other finalists, but said the selection of MediaBank follows a review that included some of the "world's leading advertising management platforms."
The win is an important one for MediaBank, which has been in a pitched battle with Donovan Data Systems for dominance over Madison Avenue's media data processing business. While MDC is the smallest of the seven largest agency holding companies, it is the fastest-growing, with an aggressive acquisitions strategy.
Prior to the new deal, MediaBank had been servicing MDC shops under an existing five-year agreement. Some of the other MDC agencies under the agreement include Vitro and Source Marketing.