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Bake On! Duncan Hines Turns Cake Mix Ads On End

For decades, cake mix ads have featured moms and children but Duncan Hines is taking a new approach -- and there are no kids in sight. A new commercial features a chocolate cherry torte, "cake pops" and Mexican chocolate cupcakes made with cayenne pepper. The spot, created by BBDO New York, is to appear May 16.

Recipes for items featured in the commercial are highlighted on the brand's Facebook page and Web site, as well as on mobile content accessible by scanning a mobile bar code, or QR code, featured in television and print ads.

Read the whole story at New York Times »

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