Frozen Pizza Brand Takes On Delivery

New York Times, Wednesday, May 11, 2011 9:46 AM
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Today, Red Baron begins an online war against delivery pizza in webisodes features "Deal or No Deal"'s Howie Mandel. Created by St. Louis agency Cannonball, the campaign declares that Red Baron pan pizza, sold by Schwan Food Company, is the "real deal."

The Red Baron campaign is "in part a response" to the recent economic jitters created by rising gasoline prices, said Dan Hammer, senior vice president for marketing at Schwan Consumer Brands in Bloomington, Minn.
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