If You Haven't Got What It Takes, Skip This

  • May 12, 2011
Hear Ye, Hear Ye -- Ford's digital marketing team is looking for a few Navy SEAL-type marketers. Specifically, the automaker is looking for a digital in-market manager and car/cross-brand digital communications manager.

The former will handle activities related to targeting and messaging in-market auto shoppers, including developing an "always on" approach to targeting shoppers online. The person who gets this plum of a job will partner with the Ford and Lincoln brand teams, and will serve as the primary client overseeing all related agency activities, per the automaker.

The company says the latter job involves all brand digital communications related to cars and crossover vehicles. If you think the Fiesta Movement is a Central American digestive problem, don't apply. If you can't swim across Coronado Bay in 50-degree water while developing a social-media strategy for the new Focus, don't even waste your time. You can ring out now.

The position includes strategy, creative, production, optimization and media planning for all launch and sustainment campaigns. Give me sixty pushups, maggot!

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