Beauty Business Limping Out Of Recession

  • May 13, 2011
Forget the cliché that the beauty business is recession proof: The latest report from market research Mintel says that while sales in both color cosmetics and skincare are improving, consumers are still deliberately limiting their purchases. About 27% of shoppers it surveyed recently made replacement purchases in color cosmetics in 2010, but avoided "splurge" products. And while that's certainly an improvement from 2009, when 33% did so, 39% say they are still actively looking for sales.

"Women are really starting to do their research when it comes to making cosmetic and skincare purchases. The days where favorite beauty products were simply automatic replacement purchases are gone," Kat Fay, senior beauty analyst at Mintel, writes. "Nearly a quarter of respondents claim to shop around more to compare prices while 16% say they use the internet more to research prices and products."

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