• May 13, 2011

The three-week TV and social media campaign is aimed at getting people to think about the upcoming summer vacation season. 

The new commercial features a rendition of the 1980s hit "Hey Mickey" by Toni Basil. In the ad, Travelzoo Deal Experts dance a contagious new "Travelzoo Top 20" dance. (The Top 20 is their iconic list of the best deals published each Wednesday.) The commercial can also be viewed here.

The spot will air nationwide through the end of May and will appear on "Dancing with the Stars" on May 16, as well as various networks/shows. Travelzoo worked with Worldly Productions (UK) and Intermedia.

An accompanying Facebook contest called "Let's Get the Nation to Dance for its Vacation" encourages Travelzoo subscribers and travel enthusiasts to learn the Travelzoo Top 20 dance and upload their version for a chance to win a vacation deal. The contest will run through June 1 at http://apps.facebook.com/promosapp/167695. --Tanya Irwin