• May 16, 2011

Mohegan Sun has launched an integrated campaign with the slogan "Time to Shine," The Day of New London, Conn., is reporting.

Created by People, Ideas & Culture of New York , the multi-media campaign features a revolutionary, customized digital "experience concierge" called the Shine Maker.

The paper says the new digital tool creates a customized video which can be shared online with friends and through various social media pages including Facebook and Twitter.

The spots began running over the weekend during the Yankees-Red Sox games, airing in spot markets in New York, Massachusetts, Rhode Island and Connecticut, said The Day.