Mohegan Sun Ad Pushes Digital Concierge

  • May 16, 2011
Mohegan Sun has launched an integrated campaign with the slogan "Time to Shine," The Day of New London, Conn., is reporting. Created by People, Ideas & Culture of New York, the multimedia campaign features a revolutionary, customized digital "experience concierge" called the Shine Maker. The paper says the new digital tool creates a customized video which can be shared online with friends and through various social media pages, including Facebook and Twitter. The spots began running over the weekend during the Yankees-Red Sox games, airing in spot markets in New York, Massachusetts, Rhode Island and Connecticut. --Nina Lentini

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