Mohegan Sun has launched an integrated campaign with the slogan "Time to Shine,"
The Day of New London, Conn., is reporting. Created by People, Ideas & Culture of New York, the multimedia
campaign features a revolutionary, customized digital "experience concierge" called the Shine Maker. The paper says the new digital tool creates a customized video which can be shared online with
friends and through various social media pages, including Facebook and Twitter. The spots began running over the weekend during the Yankees-Red Sox games, airing in spot markets in New York,
Massachusetts, Rhode Island and Connecticut.
--Nina Lentini