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Critics: Ivy League Makes Incremental Revenue Through Direct Marketing To Students It Has No Intention Of Accepting

Application fees to schools like Harvard and Princeton can reach $90 a shot. That, and maintaining an aura of selectivity, may have something to do with why students get deluged with loving pitches from schools that have no intention to accept them.

Jon Reider, director of college counseling at San Francisco University High School, and a former admissions officer at Stanford, tells students to view emails and mailings with a gimlet eye, especially when they come from Harvard. He calls their mailings "not honorable," saying Harvard knows most students it pitches don't stand a chance of getting in.

Read the whole story at Bloomberg »

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